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9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands
Author Jagdeep Kapoor
ISBN 0-7619-3256-9
Publisher Sage Publications, first published 2004
Pages 117
Size 13 x 20 x 1 cm, PB
Weight 200
Our Price Rs. 450.00
'9 Brand Shaastras' presents nine successful brand strategies to build winning brands. The nine Brand Shaastras are the Need Shaastra, the Seed shaastra, the Heed Shaastra, the Deed Shaastra, the Feed Shaastra, the Speed Shastra, the Creed Shaastra, the Breed Shaastra and th Exceed Shaastra. These Shaastras, right from the 'Need' to the 'Exceed' can help a marketeer's brand succeed.


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