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Asian Competitors Case Book: Marketing For Competitiveness In The Age Of Digital Consumers
Author Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
ISBN 9789813275997
Pages 325
Size 152.4 x 226.06 x 20.32mm
Weight 600
Our Price Rs. 4,990.00
In order for companies to keep up, they will need to embark on new wave marketing. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies. Dilmah tea and Cinnamon hotels are examined as success story among 18 Asian companies analysed.The book is by Professor Philip Kotler, the Father of Modern Marketing.


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