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Big Brands Big Trouble
Author Jack Trout
ISBN 8186852-81-6
Publisher EastWest Books (Madras) Pvt. Ltd.
Pages 223
Size 16 x 23.5 x 1.2 cm, PB
Weight 450
Our Price Rs. 885.00
"Big Brands, Big Trouble is a crisp indictment of marketing executives who ought to be shouldering more responsibility. It is packed with useful insights about how to manage innovation." - Clayton Christensen



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