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Genie's Wisdom, A
Author Jack Trout
ISBN 8186852-96-4
Publisher EastWest Books (Madras) Pvt. Ltd.
Pages 120
Size 14 x 21.5 x 0.8 cm, PB
Weight 225
Our Price Rs. 285.00
This book will teach you: How branding works; How to design a product strategy; How to get pricing right; How to conduct good research; How to choose and use logos; How to avoid the most common marketing mistakes.

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